Primitivo is a rich, crowd pleasing red grape variety that hails from southern Italy, most famously from Puglia. In the glass, you’ll often find deep ruby to garnet tones and aromas that lean towards ripe dark fruit, such as blackberry and plum, with gentle hints of spice, cocoa or sweet herbs depending on the producer and style.

What makes Primitivo so enjoyable is its naturally inviting character. Many wines show a naturally smooth, velvety texture with medium to full body and warming warmth from its typically higher alcohol. The flavour profile commonly moves from fruit forward notes into warmer, more rounded sensations like vanilla, clove or a touch of pepper.

If you’re choosing a bottle for food, Primitivo is a great match for hearty meals. Think slow cooked beef or lamb, rich pasta dishes, grilled sausages, and mature cheeses where its fruit and spice balance the richness nicely. It’s also a lovely option if you want something comforting yet still expressive, whether you’re enjoying it on a quiet evening or serving at a gathering.

Explore a range of Primitivo styles to find the balance you like, from fresher, more lively interpretations to deeper, more concentrated expressions.